Through our Taste Profile survey we give to members when they sign up, we noticed that 21% have food allergies, where 27% of those allergies are gluten. We also see the same amount of allergies in shellfish & fish, and nuts.
We wanted to talk specifically about gluten because not only is it a "trendy" diet right now, but there is also been a rise in Celiac Disease since the 1950's when it was quite rare in the US.
It's an interesting phenomena since it's found that although 1% of Americans have Celiac disease, there is an unknown number of Americans who are undiagnosed. Even more surprising is that those that do not have the disease at all, prefer a gluten-free diet for health reasons.
This 10.5 billion dollar market does not appear to be slowing down as more and more people opt to eat "gluten-free" products. The response will be grocery stores dedicating complete aisle to gluten products, food manufacturers producing more gluten-free products and more restaurants creating gluten-free alternatives.
Do you have a gluten allergy? How do you view those that are on a gluten-free diet but do not have the allergy?