An Institution: Introducing Veselka

We’re so pleased to announce our newest restaurant partner: Veselka, a “comfort food” Ukrainian restaurant in the East Village. Here is one of the 5 star reviews out of the over 1300 reviews on Yelp:

“Try everything! Never been disappointed! Their pierogies are delicious, fried or boiled all of them are great! the beet salad is killer, so is the cucumber soup! Great place for breakfast, lunch, dinner, and late night! Weekends are usually packed especially Sunday brunch time!" - A.C. - Yelp Review

Veselka, (rainbow in Ukrainian) just had its 60th anniversary this past July and celebrated with 54 minutes of 1954 prices. This family run business has humble roots as it started off with a simple newsstand, then to a popular hangout for artists in its adjoining luncheonette, and now has grown into a 24/7 full blown restaurant, or quite simply an institution.

Line up around the corner for Veselka

Line up around the corner for Veselka

With an official “Veselka Cookbook” and numerous pop culture references like in the movie Nick & Norah’s Infinite Playlist (2008) and mentioned in the book “City of Fallen Angels”, Veselka has withstood the test of time while keeping a consistently much-loved menu. This is shown by the sheer amount of food consumed by patrons - Veselka produces 2500 potato pancakes a week, and 3000 pierogies by hand every day!

The making of hand made pierogies

The making of hand made pierogies

This is definitely a must try, and you don’t have to stand in line for Sunday brunch or visit after a drunken night out. Skip the line and order for lunch or dinner through Stadium.